Title: How to Look out for LTCG tax while Reinvesting in ELSS

Whenever we invest in any scheme, we always focus on the tax implementation on its gains. And if you do not calculate the potential tax you may have to pay on gains, we recommend you start doing it right away. Calculating tax on gains is essential for financial planning. What’s the point of investing in a scheme if the returns are going to be taxed way more than your expectations? The financial budget of 2020 may have made the tax payment simpler for tax payers, but investors still need to understand the tax treatment applicable for individual tax schemes.

If you are someone who is paying taxes regularly, you may have come across Equity Linked Saving Scheme (ELSS), a mutual fund scheme with a tax benefit. And if you invested in an ELSS scheme three years ago, the tax treatment on ELSS gains was different than what it is now. So if you want to find out whether you want to reinvest in ELSS post the three year lock-in, there are a few things that you need to understand before you reinvest.

But before that, let us understand ELSS in detail and find out more about this tax saving scheme.

What is Equity Linked Saving Scheme?

ELSS is an open ended mutual fund scheme that comes with a predetermined lock-in period of three years. This statutory lock-in indicates that an ELSS fund holder cannot redeem their fund units for at least three years. Having said that, the three year lock-in is probably the shortest among all tax saving instruments here in India.

Here’s an example to help you understand how ELSS can help you save tax:

Suppose you are earning a gross yearly salary of Rs. 13 lakhs. This makes you fall under the 30 per cent tax slab. As per Section 80C of the Indian Income Tax Act, 1961 investments up to Rs. 1,50,000 in ELSS are exempted from tax deductions. So by investing Rs. 1.5 lakhs in an ELSS tax saver fund, you bring down your annual taxable income to Rs. 11.5 lakhs and save yourself from paying extra taxes.

The three year lock-in is also helpful because the longer your hold on to your equity investments the more chance you have earning capital gains. That’s because investments made in direct / indirect equities tend to perform only when held for the long run. Hence, investors are usually expected to club their long term financial goals with ELSS investments.

Taxation on ELSS

Much to the disappointment of heavily invested ELSS fund owners, the then finance minister, the late MR. Arun Jaitley reintroduced the long term capital gain tax on ELSS investments. Because of this, a lot of people were left in doubt whether to reinvest in ELSS or withdraw once the lock-in period is over. Let us brief on how your current ELSS gains are eligible for tax deductions. If your annual ELSS gains exceed Rs. 1 lakh a flat 10 per cent of long term capital gain (LTCG) tax without indexation is applicable. So when you redeem your ELSS funds after the lock-in, if the gains exceed Rs. 1 lakh, you are eligible to pay LTCG tax. But, according to us, this is still feasible because you get the money in your hand in just three years. Other tax saving schemes that come under Section 80C like PPF or a Savings deposit require taxpayers to remain invested for 5 to 15 years.

Hence, paying a little LTGC tax isn’t harmful at all considering the lucrative returns ELSS funds have offered in the past.

This is the current tax treatment on ELSS gains and you should take this factor into consideration before reinvesting. If you find the newly imposed LTCG tax unreasonable, feel free to abstain from ELSS reinvestments and invest your money in a scheme that fits your investment goal.

6 Ways to Reach Your Target Audience

Getting through to your target audience is a task that will likely give you a headache as a marketer. Simplified as a goal, effective marketing can place the right message in front of the right people to stimulate customer interaction. It is possible to do a great job marketing your product or service, but get the news to the wrong people. To help you avoid such a misstep, here are six ways to reach your target audience effectively.

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1. Identify your target audience

To connect with your target audience, you first have to identify its members. To do this, you need to understand your customer base. You can do this by answering the question, who is my ideal customer? By answering this question, you develop a customer persona, or a generalized representation of who your customers are and how they behave. By listing their demographic information and preferences, you gain a better understanding of your target audience. From here, you can market your brand and products directly to those who are genuinely interested in them. This process generates more quality traffic in the form of leads and conversions that will help you increase revenue.

2. Implement a keyword strategy

Keyword research, or search engine optimization (SEO), is the process of using data analytics to identify the long-tail and short-tail phrases that users search to find you on Google. In this step, you learn more about your target audience and their language. Strategically, you can integrate the use of this language in your landing page and marketing materials so that your brand's website performs well on search engine results pages (SERP). Once you've identified your target and engaged them strategically, Salesforce call center integration can support your business's productivity with its remote work capabilities.

3. Relevant content creation

Creating relevant content is step three, and if you've noticed, these stepping stones toward your milestone of reaching your target have a flow to them. First, you identify your ideal customer. You should be able to point one of them out from a mile away. After that, do some feeler marketing and SEO research to see what engages them and to learn their language. Next, you create relevant content that performs well on search engines and converts user traffic. Creating relevant content also means using different media platforms to convey your brand message. Video marketing, blog posts, interviews, and articles are all viable marketing tools that are useful for sharing your intended message.

4. Work with niche influencers

As it stands, social media is the wave right now, and it brilliantly provides a direct channel to your target. During the COVID-19 pandemic and global lockdowns, businesses worldwide have amplified their voice digitally via social platforms, and it only makes sense that you follow suit since your customers are surviving isolation stress by going online. Niche influencers are public figures that can magnify your brand's notoriety by endorsing your product before a substantial online following. To make sure that you're partnering with the right people, look them up here via a 100% free people search.

5. Target your target

No pun intended. Targeting your target means that you take an aimed marketing approach—influencing your target audience is more productive when using targeted advertising. Whether that is Google or social media ads, they all provide high-level targeting options to help you strike your target audience. You can target the ads based on demographics, location, and interests of your audience. Facebook, for example, provides you with access to various targeting tools that will help you create and run ads complete with analytics, letting you optimize your advertising campaigns. Other social media platforms like Instagram and Twitter also offer these kinds of marketing tools.

6. Use referral marketing

Many companies utilize referral marketing, and you have options in how you can use this marketing tool. There may be products or services that accessorize your products or complement your services, and by partnering with these businesses, you generate leads and conversions for each other. You can also create referrals among your customers by offering discounts or benefits to existing customers when they refer their connections and family members. SEO research also reveals the traffic behavior of your users. If you notice that users are often arriving at your website from another website, this may indicate an opportunity to partner for more referrals.

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